Rules of E-commerce Website Design and Operation in Singapore

Rules of E-commerce Website Design

use experience

As the concept of user experience continues to be embodied in e-commerce websites, user experience has become an important standard for evaluating the success of an e-commerce website. A good user experience can provide convenience and pleasure for users to purchase while increasing the revenue of the e-commerce platform. With the continuous improvement of the public aesthetic level, the art and beauty of website page design are of public concern.

1.Overview of the user experience

The term user experience was first recognized by the public in the mid-90s by the user experience designer Donald Norman proposed and promoted. The user experience is the most effective test of whether the user is beautiful and practical with respect to the product and whether it is convenient to use or the like. The user experience is also used when the user uses it and after using it, including all the user’s feelings about the product, such as emotions, beliefs, preferences, cognitive impressions, physical and psychological reactions, behaviours and achievements.

2.E-commerce website features and design principles

Web pages are one of the elements that make up Websites. E-commerce web pages are more interactive than other web pages. E-commerce pages in the overall layout of the page layout, picture settings, text size, navigation bar and other aspects are different with other pages. Web page design principles should follow the following points:

User-oriented principle. In the beginning of web design, designers need to consider the positioning of the site and user needs and psychological expectations and other factors. Only fully understand the user’s appeals and meet the needs of the design of the web page to make it easier for users to use in order to allow more people to visit this page.
Easy to operate principle. Excellent web design can help users more easily find what they need. The e-commerce site is a popular site, there is no targeted customer base, the user level is also uneven, so a simple operation is essential. For example, on the web page to quickly find the user login bar, the search box concise, key information tips.
The principle of unity. The overall effect of the webpage is crucial. The colour matching, text usage, page layout, etc. of the webpage should be harmoniously unified and can not create a visual burden. Through the contrast of web design methods, you can make the design more lively, but too strong contrast easily lose balance and unity.
Personalized principles. Personalization is unique, unique, is based on the popular changed. Personalization of the site does not mean fancy exaggerated pictures or eye-catching promotional slogans, but to reflect the unique culture of this brand or business. For example, you can use the business icon logo or mascot on the e-commerce website.

Rules of E-commerce Website Operation

The age of the internet has changed our lives and made it easier for us to communicate with one another. In the meantime, in the face of the tide of traditional enterprises entering the field of e-commerce, the e-commerce industry seems to be the most popular industry nowadays. Nothing seems to prevent its glory.

user

The e-commerce era, as a corporate web portal and marketing hub, its status and role cannot be underestimated. Many people think the site is “vase” style furnishings. In fact, the quality of website operations, to a large extent, the success or failure of the entire network marketing business. Therefore, the website operators in the era of e-commerce destined to become the focus of business marketing. In order to successfully operate the site, found a small network compiled a summary of the following points:

1.The occasion of operation

External forces, the size of the situation, the direction of development is not controllable, but you can take the opportunity to speculate yourself. What really makes people grow is to constantly look for and make good use of the good times for their own development because people develop only in the “good times” that really benefit their growth. Social hot spots are the most commonly borrowed potential. The benefits of social hot spots are large coverage, everyone knows.

This is the case with the e-commerce website. Just by seizing and being good at selectively integrating and using all available resources, being able to use the resources available, using the simplest and most convenient ways to do the work efficiently, is it possible to get more success opportunity. For example, news marketing, celebrity endorsements, hot spots, explosion spots, etc., all fall into this category.

2.Homeopathic operation

Whether it is B2B, B2C, O2O and any other marketing model, we can not upset the supremacy of the user, the interests of the business rationale, because any business contrary to business and consumer trends are not desirable. Where your users are, where your marketing should be and your operations should take care of it. For example, if your user’s consumer situation has begun to migrate to the Internet, you must not blindly move users offline, but to learn how to intercept and cash on the Internet, how to adapt to consumer trends, and do May have marketing sovereignty in their own hands.

3.The user experience is the core

Big data era, the user experience is the core of website operations. Website users can experience the ultimate and wonderful, the website marketing closed loop and customer service system health improvement, we can create business products and services to meet their own development attributes of the new business model, but also can fully target the rapidly changing user base demand. The success of any operating model must be based on the needs of the market itself and its own development, rather than behind closed doors can be done. Do not operate for website operation, do not over-sell or blindly follow the trend. E-commerce sites must have their own operating rhythm, have their own ideas, we must solve the traffic, price, spending habits and other aspects of the problem, we must only be pegged to its own development characteristics of the internet growth.

Website operators and companies operating little difference, production and sales are first, and then design and management are to communicate the production and marketing of the bridge, the fist is not hard to directly determine the site operation is successful! And through the above three points, I believe we will be able to operate a good website.