How to Conduct a Good Focus Group in Singapore?
What is Focus Group?
A focus group is small, but the demographically diverse group of people whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine the reactions that can be expected from a larger population. It is a form of qualitative research consisting of interviews in which a group of people is asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging.
Focus group is one method of UX research, it brings together all stakeholders and facilitates deep discussions with them. A focus group enables a good understanding of different personal experiences among users.Questions are asked in an interactive group setting where participants are free to talk with other group members. During this process, the researcher either takes notes or records the vital points he or she is getting from the group. Researchers should select members of the focus group carefully for effective and authoritative responses.
If you want to conduct a good focus group, you need to consider some questions to better program it.
Key questions to consider
Note-taking: How are you going to follow up if you didn’t take notes?
Setting the tone: What can you do to make the participant feel comfortable?
Giving context: What is the difference between a presenter and a facilitator?
Keeping on track: What can you do when the conversation gets off topic?
How to run a good Focus Group?
Asking yourself: What is working in this scenario?
Introduction, Icebreaker, Schedule, Guidelines, Topic contexts.
What is working?
Organized session. Keep track of time.
Asked open-ended questions and probing questions.
Respectful, created a safe and comfortable environment.
Facilitator generated students’ perspectives.
Key questions to consider
Your role: What’s your role and propose?
Creating a question: Which type of questions generate the most feedback?
Setting the tone: What can a facilitator do to make the group comfortable?
Giving context: Why is it important to give a context for your questions?
Think hard, optimize it, then you will do better in focus group.
In the user, for the user experience, we will carry out similar activities on a regular basis, the company members involved in the analysis of a series of serious issues on the usability testing, the final result into a solution.
read more:
http://user-experience-in-sg.hatenablog.com/entry/2017/12/06/114226
