User Cognition: How to Understand User Experience Design from 0 in Singapore?

Wikipedia: The so-called design, that is, “imagination and planning, vision is the purpose of the plan is the process of arrangement”, usually refers to the goal and plan of creative behaviour, activities.

1. Understand

The definition of a concept is often a deep understanding of the concept derived from a high degree of generalization, a concept often gives us a number of understanding point of view, we will use this as a starting point, continue to expand and explore deep to form Understand the concept of this concept, and then guide the behavior.

From the concept of introduction, the design is more like a universal way of thinking. Through this way of thinking, the ultimate goal is to achieve the desired goal. This goal can be varied without object restrictions, either as a mere expression or as a solution to a problem.

If the object is added to the design, interaction design and user experience design based on “interaction” or “user experience” are formed.

Interaction design and user experience design are common to everyone’s understanding of the same, but think carefully, there is a difference between the boundaries of the two objects. Interaction is more focused on you to me to this process, and the user experienceis a feeling that can be formed in all stages, such as before using the user’s understanding of the product, the use of user learning, understanding, judging the feelings of the user after use the identification of identity or the impact of participation in recognition, etc., covering a wider range.

2. The core

Enterprises through the implementation of business to obtain benefits, to develop enterprises, it is necessary to set business goals to meet development needs. The product is just a tool or a part of the company’s business goals.

The core of the business to obtain benefits is the user, the user is willing to pay the price (not just pay, but also may be attentive, sunk costs, etc.), I also hope that products can bring their own value, and this value is the user needs to meet. Which the quality of experience determines the depth and breadth of demand satisfaction, but also determines the level of the user is willing to pay the price. From this perspective, the product is just a means for users to meet their needs and is a vehicle for user experience.

If we want to make a design on this basis, we must clearly business objectives, user goals, product goals, the relationship between the design goals.

In addition, the design solution is more than just an imagination; it needs to be executed and landed realistically. Therefore, the feasibility of the design solution is also subject to technical constraints. There is no need to know the implementation details, but you need to understand the logic of implementation as the basis for effective communication.

The purpose of the above thinking, first, we can re-think the essence of the problem, whether the program has been around the essence of the problem to be solved. The second is to stand at a higher angle to think about the cost and value of the design proposal instead of pursuing the ideal design solution without considering the reality. The value added of design often lies in that the design produces more value than the design brings, which requires a clear judgment of value and cost.

3. Means

User-centric, goal-oriented.

Why user-centric? Because the user is the core source of interest. If you can not meet user goals, users do not want to pay the price, then the product goals cannot be achieved, thus affecting the realization of business goals. Well, before everything is designed, we need to know who our users are and what kind of habits and abilities they have.

Why should be goal-oriented? Because the goal is the premise of all user behavior, we can not just see what the user is doing, which is the solution that they think themselves in a specific situation. What we need is to jump out of their advice, to grasp the essence, to provide a better perspective and ideas.

4. How to be better?

I often think, as a designer of user experience, how to make “my user” a good experience if we regard ourselves as a “product”?

Think from this perspective, “my main user groups” may have leadership, upstream and downstream colleagues.

The core requirement of leadership is that it can help solve the problem by itself. The depth of the problem solving determines the degree of satisfaction of the demand, is to become a mechanical performer, or to become an independent thinking thinker? More emotional experience can increase the value of “products”?

The need for upstream and downstream colleagues lies in the accurate acceptance of milestone information. That for the upstream colleagues to improve the possible loopholes to prevent loopholes have a greater impact on the initiative to provide simple and clear information for downstream colleagues, rather than passively waiting for users to find a mess in the mess, will form a good experience?

Back to the “product” itself, but also how to optimize their own elements, continuous access to feedback, iterative update?

5. Summary

This article sorts out a lot of commonplace understandings based on user experience, but also expresses the author’s understanding of the process:

1. Where do we need to define or recognize this concept?
2. Why do these things? It will be associated with what things?
3. From what angle as a starting point, which core to guide the direction?

P.S. This article is originally written by Bruceyoung.

read more:http://user-experience-in-sg.hatenablog.com/entry/2017/12/22/115426