5 Points of User Experience Upgrade in Singapore
Conquered by you like this
Passing a bakery egg shop, a rich smell of nostrils, I can not help but stop and be tempted to the door.
Came to the window, I asked the clerk said, what taste of the cake?
The clerk pointed to the front of a touch screen that all above, you can choose according to your taste.
I glance up, and sure enough, there is an IPad standing in the window, showing a picture of every taste of the cake, of course, you can imagine, each picture seems to be mouth-watering.
What makes me feel interesting is that on its menu, the cake is divided into five categories according to sweetness, salty sweetness, jam, spicy and salty flavour. There are also different types of cake in each category, such as jam Inside, there are strawberry jam, blueberry jam, mango jam and so on.
Each taste of egg cake, is very carefully marked with hot pepper symbol and heart out of the spicy index and sweetness index.
With curiosity, I could not help but look through all of them and found that there were some new flavours I had not seen before, such as “crab and crispy” egg cake, “seaweed crisp and loose” egg cake.
With the excitement of “never tasted these flavours,” I suddenly picked up five eggs and baked cake. Click the “OK” button on the touch screen, immediately jump into a payment page, there are two payment methods: WeChat payment or Alipay payment.
After payment, the store clerk immediately got a list and then started making.
During his time of production, I looked at the equipment and equipment for making egg cakes, which looked very clean and hygienic. Then I glanced at the layout of this shop, although the small sparrows are very small, which all kinds of foodstuffs, equipment, tables and chairs, air conditioners, kettles, etc. are placed just right, a little space is not wasted, it looks quite design sense.
This speciality egg cake shop, “take place” and “order place” is a separate, “take place” intimate preparation of paper towels and wipes, a typical standardized process design.
After making a good job, the clerk next to the inside of the small barrel, come up with a packing paper similar to ice cream cones, the well-done egg cake loaded firmly into it, just down.
In the process of tasting the eggs, I found that using this wrapping paper to eat, as if it was easier and faster to eat and cake than before, is also less likely to dirty my hands.
So, I was successful in this egg baking cake shop powder, it is estimated that this winter, every week will live in the egg cake accompanied the days.
Five angles activate the user experience
Later, in retrospect, I think, what is the difference between this cake store and another cake making?
If you sum it up in one sentence, that is: the user experience is superb.
Why is there such a good user experience?
- Giving users more choice of space to meet the needs of the user’s personalized taste.
- Just two clicks to complete the order, very convenient. And separate orders and production, feeling cleaner and healthier.
- The store’s interior design looks very design sense.
- The cake packaging is very interesting, adding a sense of taste when tasting.
- Excellent quality: rich flavour, taste runny.
To sum it up briefly, there are five points: convenience, quality, fun, design, personalization.
Think again, in fact, no matter what kind of product or service, every user experience enhancements, are derived from the five points of iterative optimization.
Convenient is more convenient than similar products.
For example, the original operation panel has 20 buttons, it is possible to reduce to 5 so that users do not have to choose from the 20 buttons?
For example, in the past, some large files should be passed to others. Mail is too slow. It can only be stored on a USB flash drive and can now be stored and shared by a cloud disk. It does not take up computer disks Space is not convenient more?
For example, in the past, we took a taxi and needed to get out of the house, walk down the street and go outside to get a car. Peak, may wait for a long time cannot wait for an empty car, you may also encounter “car rush” situation.
But since Uber, with Didi taxi, we sat at home, we can complete the “call the car” this action, out of the house, and immediately get on the car, eliminating the waiting time for the car is not more convenient?
Behind the convenience, in fact, strong technical strength and security support, every convenience for consumers, maybe the product manager and technical manager work together 10 times the result.
Quality, to meet the continuous upgrading of consumer demand for quality of life.
For example, the phone’s corner made a 45-degree shear, feel more comfortable in his hand.
For example, the cup with tea instead of a plastic cup will give people feel more grade.
For example, Wanda department store specifically invited musicians to perform, creating a unique consumer impression of the mall and unique memory.
For example, Singapore Airlines opened up Stephen Florida perfume specifically for flight attendants and cabin, to enhance the comfort of passengers.
These are the pursuit of quality.
And quality is not only linked to the cost, but also the pursuit of the details of the business and grasp, and the kind of serious and kind attitude.
Fun is a freshness
An experience that creates a sense of curiosity and joy, a design that lets consumers instantly relieve stress.
Such as smartphones, “eggplant click” function is quite interesting. Smile, look at the camera, do not press the shutter, shouting “eggplant”, you will hear the phone “click” as soon as you take pictures.
For example, three-dimensional books, people open each page, there are immersive and full of surprises, can quickly integrate into the book.
The Garage Fitness Club’s target groups are those who specialize in low-calorie beverages when buying drinks.
Because these people are very concerned with their size and health, they are definitely the target group of fitness clubs. But many of them only think of low-calorie drinks, but can not think of going to the gym for exercise. So how to pull these people into the gym?
Garage Fitness Club, in cooperation with the restaurant, gets a cup of drink with the cup as shown when customers order low-calorie drinks at the restaurant.
This mug cup is a picture of a man in fitness, as well as the Garage fitness club brand image, as well as the theme of this campaign: “be prepared to sweat.”
After a few seconds, the cup really “sweats” (pictured on the left), creating a sweaty feel.
When the customer’s hand touches the cup, he/she will feel the “sweat on the face” of the cup to deepen the impression of Garage Fitness Club with a sweaty image and a wet touch.
Is not it interesting?
The design is the consumer desire caused by the emotional appeal of consumers.
Design refers to the product is not looking for a mind in it, it is not to meet people’s pursuit of beauty.
This requires product designers to grasp the times, grasp of consumer psychology, grasp of creativity.
The design of the cafe will attract people to stop and enjoy the quiet.
A sense of design IKEA will give you more than other shopping malls more comfortable shopping experience.
A design-conscious car will meet the emotional needs of your heart to be “concerned” and have a “sense of superiority.”
Personalization is based on the full understanding of user needs, tailor-made, various products or services.
Standardized products (such as refrigerators, washing machines) are the earliest to achieve large-scale personalized customization, many clothing companies can do.
Google is doing modular phones, personalized through the modular customization.
Google phone has a dozen different modules, the camera is a module, the screen is a module, the battery is a module … … Modular, everyone can customize a different phone.
Moreover, due to the relatively lightweight mobile phone module, users can buy the latest technology camera module instead of the old, very convenient and practical.
Conclusion
Function, experience, personality is the three major user needs, and from function to experience, from experience to personality, you can be closer to the real needs of users, to achieve a better connection between the product and the user.
To allow users to have a memorable experience, it is necessary from the five aspects of convenience, quality, fun, design, personalization, to carry out the overall product planning and system design.
P.S. this article is originally written by Rujin Yuan in Chinese.
read more: http://user-experience-in-sg.hatenablog.com/entry/2017/12/25/114919
