The Importance of User Experience in Singapore
What is the user experience
User experience as the name suggests is “the user experience when using the product.” Maybe put it down, may be extremely disgusting, it may be ecstatic, but also may be furious and so on. The user experience may come from the first impressions left by the product to the user or from the positive or negative effects the user has felt for a long time. The ideal user experience is that users are happy, satisfied, proud and even fall in love with this product. Of course, achieving this state requires understanding the target audience and their needs, designing around core tasks, and adding small surprises, especially for the core interaction.
In product development, people often pay attention to what the product will be used in the future, and the user experience is often neglected. This factor is precisely the key to determining the success or failure of the product. User experience does not mean how the product itself works, but rather “how the product comes into contact with and works with the outside world,” which we often talk about how to access and use it. This interaction often includes a variety of buttons, such as cell phone keys, drinking fountains and other switches. Every product people use has a user experience, such as the quality of the book’s print, the frequency of software crashes, the design of the buttons on the clothes, and so on.
UX is business opportunity
If your users do not get a good experience, they will not come back, and even spread a mass of 10 brought a bad reputation, the company brought greater losses, if the user experience in the product is still good, but That experience is better for competitors, such as the recent hot bike sharing. If I use three or four small cars off on the street, but they are all bad and can not be used, and the company staff did not promptly repair and deal with them. This brings a very poor user experience. Even if a small yellow car rides To worship a lot lighter, but with such a bad user experience, the next use or move to Mountaineering cycling. “Features” and “features” are always important, but the user experience factor has a greater impact on customer loyalty. Today, the same feature and function products are always found to be alternatives, and the barriers to product creation are the user experience elements.
“Customer loyalty” is not the only return on the site’s user experience, and often you want to know the return on investment, or return on investment (ROI). A commonly used measure of return on investment is the conversion rate, such as counting how many average users on your app or web page are registered users and measuring the conversion rate at each step can measure how efficient your product is. The conversion rate is particularly important for e-commerce, a high-quality user experience can be accidental viewers into actual buyers, which can bring a qualitative improvement of your product business income. Any effort in user experience has been made to improve efficiency. This is mainly reflected in two aspects: “helping people work faster” and “reducing their chances of making mistakes.” Efficiency affects not only the end result but also the psychological feelings of people when using the product. When your product improves the efficiency and the sense of accomplishment for the user, he will feel happy all day long.
The user-centred design idea is very simple: users are taken into account in every step of developing a product. The content of this simple idea is surprisingly complex. Designing a good solution for each step requires more time and money. You have to make compromises in all aspects, consider the user experience, break it down into components, and understand it from different perspectives. In general, the user experience is especially important for a product, as the user experience determines your users’ satisfaction with the product. If your product does not satisfy the user, you lose the user. Finally, your product may only be produced by the developer Out of the deformity of a self-sufficient thing. For users, you have to plan for them a sticky, intuitive, and even enjoyable experience.
Author: Elm stone
Link: https://www.jianshu.com/p/a63f7d753b89
Source: Jane book
Copyright belongs to the author. Commercial reprint, please contact the author authorized, non-commercial reprint, please indicate the source.
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