How to Create an Impressive First-time User Experience in Singapore?
First, why create a profound first-time user experience
You have only one chance to impress your users. The initial user experience is more important than anything else.
This is the first time a user has seen your product, for the first time realizing who you are and what you represent. If they only saw the skeleton of the product and experienced the awkwardness of the product, how do you expect the user to remember your product?
Do not forget, “On the first three days after installation, APP daily loss of an average of 77%.” You should strive for the user as much as possible the use of time.
But most products will not think so at first. Instead, they only consider the core features of the product, the “value proposition,” and, worst of all, their marketing strategy. A new user how to experience the product 30 seconds is basically the product is on the line, and even after the iteration of a few even dozens of versions will consider things.
Imagine if Apple did this: You got the new iPhone in your hand in a worn paper box rather than in a pearl white exquisite box – feeling like you were given a Precious stones; Imagine, you look forward to opened a Macbook box, but found this Macbook no electricity; or, it can not link to your home WiFi, and not very easy to connect to the Internet.
As a new user, you will immediately feel frustrated, disappointed, depressed, not excited, happy and eager to study, play with your new product in your hand.
Second, how to create a user memorable products first experience?
If you want to make a product that people love, you must first create an initial first-time user experience with an emotional link. Our purpose is not only to let users use it but to let them like it. It is due to the perception of time.
1. Respect the user’s time
In general, new users are very impatient. They do not trust you, they themselves do not know what they want (functionality), they just want to see if your product will help them make life easier, faster and more efficient, or will they life becomes slower, more annoying, or more boring.
They make a prototype of a product, each filled with a series of charts and numbers, and a vibrant data set, which they alone forget (when the product is officially in use). A new user opens the product and sees … … blank, no data. Not long-term use, continue nothing.
Also, the user first saw the product panel is what kind of it? What will happen when users first check their buddy list or message box? It may be idle/blank here.
You need to realize that it is a very important job to screen those particular product use points in time and ask the question: “What should we do to allow users to immerse themselves here? How can we make them not feel that you are waiting for something, but this thing is already in progress?
Many start-ups only look at the products they are developing rather than human-centred from an engineering perspective.
People are concerned about the cost of time – how time is allocated? How long does it take? What is the input-output ratio of time? In fact, the perception of time is very subjective.
This means that when you allow your users to focus their attention on something else, time flies quickly through their concepts. For example, boring waiting, as mentioned above, put a moving picture on the panel logo generation screen, so that the user’s eyes and brain busy, then they are more willing to stay on this page for a while.
2. Make your users feel faster than they actually did
In general, we classify these as advanced indicators.
① product tips:
When a new user opens the product, it is useful to give them some pointers on how to use it and how to use it. It can also be used as a strategy to keep them engaged during the continuous use of the product (these guidelines need to be strategically planned without excessive user intrusion).
② “Do you know?”
Loading a page is a great place to add fast, product-related, fun elements, and of course, you can place or drop a user into the actual usage of some products.
③ Reference
Slack did that. As you wait on Slack’s load page, you see random, funny references to random references. This practice will put your attention on that sentence, and ignore that you are actually waiting.
④ Animation
Using load animations is obvious, allowing users to feel like they have seen something creative or have something unique in front of them rather than making them feel like they’ve been waiting, waiting, waiting …
⑤ Follow-up
You can not forget the scene after the user left the product. For example, when your product has been temporarily updated, you can send a beautiful, designer-inspired email to your users: “Let’s make a long story short, your app will not crash again 98% from this week! “This will give them a good impression of the product, and give them more reason to return to the product.
Sum up
I want to emphasize over and over again why it’s time to create a good first-person experience – we need to pass on the value of our products day after day, and keep showing them what to expect from the future of the product things in order to retain users. You have only one chance to give the user a good impression. Early product experience is a key factor in product success, as important as the other key features of the product, and even more important as it is the first product feature experienced by users when they come into contact with the product.
Remember, what your product needs to be done is to work hard to earn users as much time as possible.
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