B2C E-Commerce Operations Core: Products, User Experience, Promotion, Logistics, Supply Chain in Singapore
1. Products
In the premise of high profits, choose the most familiar and most likely to get the resources of the product. Small can choose a certain type of vertical products and more than 30% profit in the progressive development of products. B2C has a special user loyalty is extremely low, where to cheaper, do not expect the early accumulation of users do not make money.
2. User experience
User Experience is the core competence of B2C. The same is 100 visitors, website with a good user experience can convert 5 orders, the bad experience may not have one conversation, this is the biggest difference.
The fundamental purpose of B2C is to look at the conversion rate rather than the traffic. Through continuous testing, such as product descriptions, so put a few days to look at sales, for a description, in the same page view volume, so as to extend to all aspects of web design, including payment processes, order processes, etc. . Different products have different characteristics. At the same time, in the web site design should always thinking about how to put a $ 100 order into a $ 1,000 order, which is to increase the amount of a single order or a combination of orders, to ensure that not wasting every sales opportunity.
3. Promotion
There are many ways to promote, here is not elaborate, and simply mention. While doing SEO, take care of the user experience, can not afford to lose out. B2C do CPS to have a strong brand effect as a prerequisite, that is to have enough advertising and matching can play a very good effect.
4. Logistics
Now the general quality of third-party courier delivery staff is not high, resulting in many users experience is not good, customers will be directly reflected in the recognition of the site, so self-built logistics will be a trend, in addition to cost-saving purposes One thing is to improve service.
5. Supply chain
The future of B2C e-commerce competition will be the core supply chain competition.
If you want to do bigger B2C e-commerce business, there must be tens of millions of inputs, or you are honest in a sub-field, high profit margins earn some money now.
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