Apply 5 Elements of UX in E-commerce Website Design in Singapore

5 Elements of UX is put forward by Jesse James Garrett, from the bottom to up is the Strategy, Scope, Structure, Skeleton and Surface. The five planes structure defines principles a product needs to follow, and from conception to completion, from abstract to concrete, forming a good user experience.

user research

Taking a B2B website development as an example, usually, they use lean product development method. They optimize the website by iterating time and time continuously. Therefore, the general flow can be summarized like this.

 

  • Market investigation

 

Based on the professional market investigation, the company gets the field market development trend. The report indicates there are a market gap and opportunity. It would be a good chance to do this field.

  • Stakeholders interview

Stakeholders are who have shares in building this company. They have strategy rights. Stakeholders interview needs to be done to get business goal and strategy.

  • User needs

User needs are critically important. Users are who will use and evaluate your website. You should win their satisfaction. Usability testing is how easy the website is to use for end-users. “The user experience usability first then to buy”. User needs can be gathered by user interview, focus group or other user experience research methods. The requirements need to be realized by priority levels.

  • Website platform construct

A website platform is necessary and only online presence form for the service completion. The website builds connection among users, stakeholders, sellers and platform provider. Users operate in the frontend, while, others work on the backends. They are an organic whole. Deals are completed on the platform.

  • Balance the five planes in real development process

Due to the project deadline, you can’t ensure the real development process would follow the 5 steps of UX. design levels and rules. Some steps are collateral in fact to accelerate the project progress. It would happen that development and visual design work are done at the same time. Iteration is needed to be done in order to optimize the website.

Marko Nuremberg said “Usability itself is just one block of a large UX iceberg, as seen below, and a part of the overall user experience of products, either physical (watches) or online (websites)” The iceberg model of UX shows that people often see the visual design of the website and give comments and impression. UX designer compasses a much large range starting from research, to requirement gathering, research and context analysis, wireframing, and then finally the top of the iceberg: visual design. We can easily conclude that visual design makes the first impression on users, usability comes second, though usability is more important than visual design. UX designers should ensure good usability, then improve the visual design. The whole improvement will attract users a lot.

In one word, 5 elements of UX model is a design guide in website development. In real research & development process, designers need to be flexible to balance all aspects.

read more:

http://user-experience-in-sg.hatenablog.com/entry/2017/12/21/122150