UX has levels

Everything makes a user experience impression on the user.User experience(UX) refers to a particular feeling and attitude about using a particular product, service and system. User experience is how the user interacts and experience the product.

UX has a level. Maslow’s Hierarchy of Needs is a motivational theory in psychology comprising a five-tier model of human needs, often depicted as hierarchical levels within a pyramid. The bottom level is Physiological needs: food, water, warmth, rest. The second level is safety needs: security, safety. They belong to the Basic needs. The third level is belongingness and love needs intimate relationships, friends. Esteem needs prestige and feeling of accomplishment. They belong to Psychological needs. The top level is self-actualization: achieving one’s full potential, including creative activities. It belongs to self-fulfillment needs.

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User Experience Design(UXD) is the process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.

I think user experience also has levels like Maslow’s Hierarchy of Needs. The surprise is something that other people give us unexpectedly. Common life needs surprise to make it interesting. UX surprise a high level of UX. UX surprise is the ability to bring delight and pleasure to people through using the product. Today many daily activities are done through the internet, mobile app or web. I noticed some good cases to create UX surprise for your reference.

How to create UX surprise?

Festival theme

People can celebrate or memory something on the festival, festival theme will add the atmosphere. If your online business considers the festival, and make activities on festival, it is very thoughtful. Operation team and design team can present some festival theme. For example, Mobike and OFO, two hot share bike companies, they all release festival activity on Christmas day. On their mobile app, the welcome page and some element icon all have visual relationship with the festival. When people use it, they will feel delighted, they are considerate.

The opening lock sound notification of Mobike is also christmas songs. It is really a surprise to me. The multified channel enhanced user experience.

You can see the applications all involve festival theme elements on their presence.

Promotions

Promotion activities are popular to emphasizing the happy atmosphere. The updated and latest version upon the festival will surely stimulate consumption greatly.

Emotional user friendly

Sometimes, humour can makes life interesting and funny. It can resolve embarrassment situation, makes people accept the current situation happily.

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Wrap up

Ordinary days is boring for people day by day. A little of surprise can bring delight and pleasure to people. It can enhance user stickiness and is a great UX. So from now on, try to add some surprise to your life!

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How to Create UX Surprise in Singapore