Website User Experience Optimization Guide in Singapore

First, a clear goal: a comprehensive understanding of key needs of users to fully tap the content of user needs

Before starting to determine the goal of optimization, ask yourself: “How can I deliver the user’s needs while achieving my goal?” To answer this question, it’s important to understand what the user’s goals are and what their goals are. Comprehensive collection and analysis of the user’s explicit needs, at the same time through all aspects of data analysis to detect hidden needs and try to connect with their own goals to think about, roughly determine the type of a web page (blog articles, atlases, e-commerce shopping and many more). We need to think about what the core products and benefits of our site are and focus on good product stories in related areas. Maybe we think our site is good in many ways, but the best advice is to focus on one or two core strengths and focus on the areas where you are best at delivering good content. This product or service will not be very creative.

Most of the users come from search engines, and they enter the article page directly through the keywords. The user is looking for specific content related to the keyword. We display detailed articles of the entire page on the landing page for them. Although our website provides related content, users do not seem to be satisfied with the help they should need more information. Our goal is to engage users, stay longer, read more and recognize the focus of the site. The real difficulty is how to achieve this goal. We can prove to the user that there is other relevant and valuable content on the site and encourage them to continue reading. This can be done by placing a list of relevant or well-discussed articles at the bottom or right-hand side of each article.

Second, a clear structure: According to their own business design clear web information structure

No matter what page the user arrives at, our website should draw their attention through the first screen (the first screen) prominently in a matter of seconds and show them what we primarily offer. The general use of a simple hierarchy can create a clear webpage structure, according to their own business to do a good job classification to provide users with guidelines and highlight the content we hope they see.

Need to pay attention to the information structure of the site. It is best to organize and display the information in a consistent way so that users can find familiar web pages from unfamiliar web pages. If the site structure and user expectations are inconsistent or not logical, they may know what to do, do not know where to go next. This can create annoyances for the user as a whole and eventually, lead them to leave the site.
Proper use of these simple web design tips can make the page organized:
Grid: Using simple grids to arrange the elements on a webpage can lead to a well-organized feeling
Size: Size is one of the easiest ways to guide users, dare to use the large size of the eye-catching elements to draw the user’s attention to the most important information on the page
Contrast: Side by side display elements of the page try different colours, saturation or transparency
Alignment: The related elements are arranged along the same axis, giving a sense of harmony overall
The first screen: 600 pixels as the height of the first screen to get the maximum compatibility
Leave blank: Leave blank space around specific elements to make them more eye-catching so that users pay special attention to these elements
Fonts: Do not use two or more fonts and three or more colours to ensure consistency.

Third, the simple operation: a user-centric design, a clear and clear website interoperability process

Make sure the user always knows what to do next on our site. When users come to our website, they should first focus on where followed by the focus should be, these should be very clear points. And whether you want to click Buy to make a purchase or read more related articles, the next step they should take is easy and straightforward.
Consider the following points when making meaningful advocacy phrases:
Simple: Do not mess with the web with too many different actions. Think carefully about what you want to guide users to do and prioritize these in your design
Highlight: Use size, colour and contrast or leave blank to highlight promo
Navigation: With it, no matter which page the user is in, the user will never be stuck on this page inseparable from the situation
Typesetting: One of the most common page layout errors is the definition of an incorrect line height and the value of the margin
Incentive: Incentive users to perform operations. Include reasonable incentives in discounts, gifts, sweepstakes, or more
Proximity: Be sure to place your advertising slogan in the proper place on the page. For example, if the main content of a page is an article, you’d better place the slogan under the article Do not deliberately disrupt users’ reading
Consistency: The promotion slogan is displayed throughout the site, keeping its appearance consistent

Fourth, consider the user scenarios: consider the user’s situation to provide consistent user experience

Whenever and wherever your site requires, your site should provide a good experience for you. It is important that you consider how different users use your site in different situations. Be sure to consider the user’s time limits and whether they are using a mobile device or a computer. Think about what’s going on when users visit our site:
Situation: In what situation does the user find information on your site?
Limitations: The mobile version of your site should include only the core features of the site, which will help users find the exact information they need. Eliminate other advanced features for the desktop version because users spend slightly more dwell time on desktops than mobile devices
Speed: Considering the user’s time is not sufficient, so your site must be loaded as fast as possible. Google’s Page
Speed tool to provide some ways to improve the speed of the site open, of course, if you want to get a more comprehensive web page performance analysis I would recommend that you try to use WebPagetest to do testing
Fault Tolerance: Users often make mistakes, especially when using mobile devices. To provide an experience they can easily undo without having to use the Back button, easily return to their original location or status

Five, multi-channel approach: multi-channel contact with users to launch high-quality content to attract users

In the previous discussion, we introduced: Understand user needs and provide them with the content they need. You may be thinking now, how to make users look back again and again it? After all, repeat customers are the lifeblood of online and offline businesses. In order for users to patronize them again, answering their questions simply is not enough, and you need some of the ways to get them back to your site.
What’s new: First and foremost, you need to keep rolling out new, premium content. Then, you need to make sure that these new content are shown on popular landing pages
Related Content: Show users similar content elsewhere on the site. Draw a region that provides links to popular content on the same topic on the site for the convenience of users. This will attract users to browse more content
Social: Make it easy for users to interact with you through their favourite social networks. All major social networks provide widgets that you can place on the web for the convenience of your users. Once you’ve attracted such users, make sure to showcase the most popular content and keep them coming back
E-mail: Make sure that users can subscribe to your e-mail list for updates and/or newsletters
User Engagement: Enables users to easily interact with your content through forums, ratings, or referrals

Summary Throughout the website user experience optimization/design of the three core principles:

Interface (UI) and a variety of interactive design for the user, allowing users to easily control the operation with ease
Reduce the user’s memory burden, thinking time: Do not let your users waste time hesitation
Maintain the consistency of the site, do not let the user feel at a loss, eventually helpless to leave

Remember: The beginning of a user experience design should be thought out in the process of shaping a product idea: the product is always user-centric. Its main body is the user, the object is the product, which is the most basic cognition. Follow-up user experience optimization everything from the details, try/test throughout every detail. To create beyond the user’s expectations of product design, to bring surprises to the user.