The ideal is creating effective user experience as well as balanced and beautiful visual design. The key to every design project is to bring good user experience. At the beginning of a project, the most important is to understand the servi…

What is User story? We all know that UX is the abbreviation of User Experience. UX has become the core competence in the market. Every company values UX a lot. Nielsen Norman Group gives the definition that a User story is an account of ev…

Usability testing is a way to test how easy something is by testing it with real users. When you designed your product, here refer to app prototype, you need to have a test before mass production into the market. Usability is effortless to…

Thanks to the convenient internet, now we have been accustomed to buying almost everything from mobile phone whenever and wherever we want. The representative e-commerce digital platforms in China are Taobao and JD. We tend to rely on mobi…

We all know user experience research is required to do before development, well, do you know the detail UX design process? Today I would like to share this article. Despite best intentions and mountains of data, many organizations continue…

As a UX designer, you may often hear a word“Personas”. You may doubt what does it mean? What is its function in the design process? Definition The definition of Personas was firstly raised by Alan Cooper, who is the father of interaction d…

You may hear User Experience(UX) more than Customer Experience(CX), I also feel confused about them. Why UX is more frequently appeared and talked about our design work, and get more attention? Are they same? What is good UX and good CX? N…

We have followed UX design for such a long time that you may feel strange if we mention service design. What is the difference between UX design and service design? Generally speaking, service design is broader and covers more ranges than …

2017 is drawing to a close. This year is a year of rapid development of the UI design industry. The design trend of the UI interface is also constantly changing. UI designers need to grasp the development of the times and the design of use…

Many fresh design learners want to know the exact difference between UX(User eXperience) and UI(User Interface). So it is time to make two terms clear. Some people say UI is the visual effect, user terminal device, and focus on interface, …

Many small and medium experience design firms assign one designer to do both UX design and UI design so there would be some confusion between UX and UI conception. Even so, we need to make it clear these two terms. Today I will share one a…

Nowadays, UX(User Experience) has become the core competence of product success. As more and more commerce platform and mobile app like SNS app extend international market, it makes experience innovation face new bottleneck and challenge. …

Definition of Empathy Empathy is the capacity to understand or feel what other person is experiencing from within the other person’s frame of reference, i.e., the capacity to place oneself in another’s position. Why do we stress empathy in…

How to deal with Stakeholder in User ResearchAs a user researcher, you need to do user research frequently. User research is a necessary way to know more about user, and get the deeper insight into the human need for design innovation and …

Though it is the mobile era, most of the business has an app format, web for PC terminal is still a necessary option for better user experience. The reasons are as follows. Why we still need a web application? 1.Files Transfer Files Transf…

A quality web presence is essential for a successful online business. Our goal is to help you build the top quality website to achieve your business goal. USER, the 1st UX company in Singapore that specializes in User Experience(UX) Design…

Are you finding a UX agency for your company? USER is just for you. Introduction USER is based in Singapore, also has branches in China, Japan, Vietnam, and the Philippines. It is the first UX agency found in Singapore. It has a team with …

When you finished Information Architecture, you need to present them in prototypes. When drawing prototype, the key points is to make the visual hierarchy clear enough. We all know visual hierarchy can be improved by point, size, contrast,…

No matter who will host the usability testing, the excellent usability testing host has the same traits. If you want to be the usability testing host in your team, here are 12 traits you must have. UCD It can enhance the perception of inte…

The User Experience Company specializes in innovative user experiences, user interface design, usability, information architecture, information design and interaction design with an emphasis on web, mobile & software applications/products.…

Executive summary The term ‘design’ is often used to describe what something looks like or how its component parts are arranged. In fact, design, in the context of innovation, is much more than that, the design has developed into design st…

What is Focus Group? A focus group is small, but the demographically diverse group of people whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something els…

Today I want to share an article called”The 7 Factors that Influence User Experience”. It is published on Interaction Design Foundation. User Experience (UX) is critical to the success or failure of a product in the market but what do we m…

Definition Usability testing is a long-established, empirical and exploratory technique to answer questions such as “how would an end user response to our software under realistic conditions?” It consists of observing a representative end …

Take a deep dive into Usability Testing with our course Conducting Usability Testing. Do you know if your website or app is being used effectively? Are your users/customers completely satisfied with the experience? What is the key feature …

A user interface also called a “UI” or just an “interface,” is the methods in which a man controls a product application or equipment gadget. A decent UI gives an “easy to understand” involvement, enabling the client to communicate with th…

Now experience design firm more popular, in order to be able to meet the needs of the public faster, excellent philosophy in this area has been studying, strive for the ultimate user experience. Creativity has pretty much always been at th…

What Is Usability? Before we start to talk about Usability Testing, it’s essential to first understand what we are referring to when we say usability. When a new user first interacts with a product, he or she does so with a goal in mind – …

Usability Testing Usability testing is one necessary and critical step of UX research and evaluation. It is used at the beginning of a project to find problems or at the medium term to test your prototype. There are many usability testing …

No matter who will host the usability testing, the excellent usability testing host has the same traits. If you want to be the usability testing host on your team, here are 12 traits you must have. UCD It can enhance the perception of inte…